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Autonomy vs. Process
In a talk I gave a couple of weeks ago, I highlighted that in order to scale, leaders need to realize the importance of creating and...

Sami Ammous
Mar 172 min read


From Superheroes to Superleaders
Lessons from Founders Scaling Sales In the early stages of a startup, founders often do everything, but scaling a business requires a...

Sami Ammous
Mar 61 min read


Startups - When to Scale?
Successful startups will inevitably need to answer the question: are we now ready to scale, to start putting resources in sales structure...

Sami Ammous
Feb 62 min read


Fractional Leadership
To help dispel the fog of the holiday season, I’ve been attending a few networking and learning events. When I introduce myself as a...

Sami Ammous
Jan 152 min read


Using AI in Customer Service
This post was hosted by a company I'm partnering with: Scopic. Their blog post is linked here . In this blog post I’ll attempt to cover...

Sami Ammous
Dec 13, 20246 min read


Sales Qualification and its Importance
Qualification is a key sales discipline and missing it or making assumptions while working on deals makes forecasting tricky. A sales...

Sami Ammous
Dec 4, 20243 min read


Three Levels of Corporate Leadership
I like to think of corporate leadership as having three levels: manage, influence, and inspire, corresponding roughly to the relationship...

Sami Ammous
Nov 7, 20242 min read


Three Principles of Building Effective Teams
Teams do not spontaneously innovate. Apple famously designs their offices to encourage employees to mingle, with the hope that people...

Sami Ammous
Oct 8, 20242 min read


Don't Do Discipline
Discipline is a terrible thing to rely on to get things done, especially in a corporate environment. One can probably white-knuckle a few...

Sami Ammous
Oct 3, 20242 min read


The Six Sources of (In)Action
If you're a leader who has team members who are not doing what they're supposed to be doing, they're not lazy or apathetic. There are six...

Sami Ammous
Sep 11, 20242 min read


Startups Hiring Sales - the Scorecard
You’re a startup that’s successfully built an MVP and has a few customers, when’s the right time to start hiring salespeople (i.e. become...

Sami Ammous
Sep 2, 20242 min read


Don't VP your IC (or vice-versa)
Hiring a sales VP and expecting them to also serve as an account manager is like hiring a restaurant manager and expecting them to also...

Sami Ammous
Aug 14, 20242 min read


The APAC's Market Opportunity
I've created this graphic to summarize my experience in the APAC, and explain why the APAC market is so hard to penetrate. In short, the...

Sami Ammous
Aug 1, 20242 min read


An Open Letter to Startups
Dear startups, stop hiring VPs of Sales in APAC. Regards, VPs of Sales. You’ve secured funding, established your presence in the USand ...

Sami Ammous
Jul 18, 20242 min read


It's not a Ladder, it's a Wall
A ladder only has one path. There is only one measure for a ladder: how high you are. To reach a step you have to have had climbed the...

Sami Ammous
Mar 14, 20241 min read


Building Pyramids
As we come to the end of year, it’s not a bad idea to reflect on the year that’s passed and think of what we’re going to do differently...

Sami Ammous
Dec 15, 20232 min read


The Journey from Job to Job
Note: this is a somewhat personal entry that many people found useful. I share it here because who knows who might need to hear one of...

Sami Ammous
Sep 28, 20233 min read


To Manage, and to Lead
I, like many of you here, struggle with recruiting talent. When I’m meeting candidates, one area that I keep thinking of is their ability...

Sami Ammous
Feb 7, 20233 min read


Thriving in a Siloed World
Climbing out of Silos We all know silos – not the ones that hold grain, but the ones that emerge when there are different lines of...

Sami Ammous
Nov 2, 20223 min read


A Newly Minted Manager
You’ve always wanted to be a manager. You know you’re hard working, achieve results and think you can make a difference. You learn that a...

Sami Ammous
Aug 25, 20223 min read
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